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Skukura rebrand
01
goals
Create a fresh brand identity that reflects the brand’s fun-loving, timeless spirit. One that is relevant to its audience, stands out among competitors, and provides a unified look and feel that better conveys the brand’s story.
02
obstacles
The brand found itself struggling with the decision to change its name. The existing name had a history and an emotional connection, making the idea of a name change daunting. However, after thorough market research and analysis, it became evident that there were significant conflicts in finalizing the brand name within their business sector which could cause some major problems down the road, limiting the brand's growth and potential in new markets.
The brand realized that a new name could better reflect its evolving identity and resonate with its target audience. After much consideration, the brand decided to embrace the change and undergo a complete name change as part of its rebranding efforts.
03
strategy
The strategy for this project begins with a comprehensive rebrand aimed at revitalizing the brand's identity and story to better position itself in the market. Building on the rebranding efforts of Phase 1, Phase 2 focuses on engaging with the community through a series of brand events. By combining a full rebrand with a series of engaging brand events, this brand strategy aims to create a strong, cohesive brand presence that resonates with its audience and sets the brand up for long-term success.
“I didn’t know if I wanted to do a complete rebrand in my business, honestly, because it felt so overwhelming. Even if I knew it was something I needed to do. I went to Madd house and they made me feel so reassured in this process and I now have a fully rebranded business and the process was a breeze because of you guys.”
Akilah Skukura, Owner
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