Brand Strategy & Positioning
Clarifying what matters, who it’s for, and why it’s different, so your brand has a clear foundation to build from.
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We meet brands where they are, ask the right questions, and sort through ideas to uncover the substance before anything is built.
Verbal Identity & Messaging
Defining how your brand sounds and communicates, from high-level narrative to practical language you can actually use day to day.
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This work brings cohesion to your voice so you’re no longer starting from scratch every time you write, speak, or share.
Go-to-Market Direction
Strategic guidance for launches, transitions, or next phases of growth — helping teams navigate complexity, align around a shared story, and continue with intention.
We research the landscape, clarify the story, and work across teams to align messaging, priorities, and next steps.
What It's Like to Work Together
This work is personal — because building a brand always is.
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We meet you where you are, listen closely, and work alongside you to make sense of what’s happening.
The process is collaborative, honest, and built to support your next phase without unnecessary fluff or overcomplication.
“Maddison is thoughtful, reliable, and brings clarity and structure to the work. She’s strategic, collaborative, and someone you can trust to think critically while moving things forward.”
— Evan Weiss, Co-Founder, Golden Tomato Productions