Featured Projects
Brand strategy, verbal identity, and experiential work designed to help brands move forward with clarity and intention.
Each project reflects a different challenge — but the same approach: listen closely, define what matters, and build from a solid foundation.
Pro Parents Prep
Education and support for expectant and new parents
The Brief
Pro Parents Prep had strong ideas and deep expertise, but needed strategic clarity to shape those ideas into a cohesive brand foundation that could support growth.
The Work
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Brand framing and positioning
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Verbal identity and messaging development
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Strategic guidance to translate early-stage ideas into clear direction
The Outcome
The work established a solid foundation that brought clarity to the brand’s purpose and offerings, creating confidence and momentum for what comes next.
“Maddison was organized, thoughtful, and incredibly easy to work with throughout our time together. She brought clarity to our messaging and translated complex ideas into clear, approachable content. Her steady, strategic approach helped us feel confident in our brand and better equipped to connect with the families we serve.”
— Heather, Founder, Pro Parents Prep
Pass It On, Baby
Community-driven clothing swap initiative
The Brief
Pass It On, Baby needed a brand framework that could support both community engagement and long-term sustainability without feeling transactional or overly branded.
The Work
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Brand framing and concept development
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Verbal identity and experiential positioning
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Messaging for participation, values, and access
The Outcome
The result was a values-led brand experience rooted in community, fashion, and accessibility, designed to reduce waste while fostering connection.
“Working with Madd House brought so much clarity to my brand. Maddison has a rare ability to listen deeply, ask the right questions, and translate values into language that actually feels true. The process felt collaborative, thoughtful, and grounding — and the result finally sounded like me.”
— Akilah Moore, Founder, Skukura
Bloody Mary Festival
Large-scale experiential event
The Brief
The Bloody Mary Festival required cohesive brand direction and messaging that could translate across vendors, sponsors, and attendees, all within a fast-moving, high-energy environment.
The Work
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Brand strategy and experiential positioning
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Messaging systems for event marketing and on-site experience
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Cross-channel alignment for partners and audiences
The Outcome
A clearer brand presence and experience that supported both attendee engagement and sponsor value, bringing structure to a complex, multi-layered event.
“Maddison was organized, dependable, and consistently brought great ideas to the Bloody Mary Festival. She worked independently with little supervision and handled everything from client interactions to business development with ease. Her calm, laid-back approach made a real impact, helping increase brand awareness, drive revenue, and elevate the overall festival experience.”
— Evan Weiss, Co-Founder, The Bloody Mary Festival