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615 doula co
brand guidelines
01
goals
Define 615 Doula Co’s key strategic brand components which help inform the visual and verbal identity and build a consistent and compelling narrative to guide design and decision-making.
02
obstacles
The brand found itself at a crossroads, realizing that its current visual identity and brand story did not fully and authentically reflect the brand's values, mission, and unique selling points. After extensive market research and customer analysis it became clear that a more authentic and compelling brand identity was needed to resonate with customers and stand out among competitors.
03
strategy
The roadmap for this project involved multiple rounds of brainstorming calls to define the key foundational components needed to develop the visual identity and brand story. Through our partnership a revitalized brand identity and story was crafted; one that resonated deeply with customers and set the brand apart in the market.
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